Matching creators with projects shouldn’t depend on only one method. Some matches are obvious from the data. Some need more context. Some happen because you know the creator, their work, and what kind of campaign they would actually be good for. That’s why Creator Arc is built 3 ways to match creators with projects: 1) Manual selection through our private matching platform Based on metrics, niche, audience, and budget. 2) Automated matching Where the platform suggests creators based on campaign needs. 3) Founder-led matching Based on knowing creators personally, how they work, and where they fit best. There is no right or wrong way. But creators need more ways to be discovered. And projects need better ways to find the right fit.