Efficiency should CREATE room for both sides. When we make delivery more efficient, customers should get something out of it too. Faster turnaround. Less time repeating the same context. More useful work inside the scope. And we should have room for better margins. That money goes back into better systems, engineering, and expert review so the work keeps improving. This is where pricing everything by hours starts to get awkward. A workflow can take less time to produce and still deliver the same value, or more. So I keep coming back to this question: Can we deliver this repeatedly, at a quality customers accept, with economics that make it worth doing again? That’s a better standard for efficiency. Read the full article 👇