Fireside Alpha(@firesidealpha):Adam Mosseri $META says the Instagram algorithm knows far less about you than you think, but recently getting better: "I think a misconception historically is, until recently, we don't really know as much about you as you think. We were just like, oh, you liked these photos, these people also liked those same photos, and they like these other photos, so you might like those other photos. That's kind of how — I'm oversimplifying, but that's kind of how it worked. Now, only now are we actually getting as sophisticated as I think people have assumed we've been for many years." _______ Follow @firesidealpha for more highlights of key business and technology conversations.

2026.07.10 21:14

Adam Mosseri $META says the Instagram algorithm knows far less about you than you think, but recently getting better: "I think a misconception historically is, until recently, we don't really know as much about you as you think. We were just like, oh, you liked these photos, these people also liked those same photos, and they like these other photos, so you might like those other photos. That's kind of how — I'm oversimplifying, but that's kind of how it worked. Now, only now are we actually getting as sophisticated as I think people have assumed we've been for many years." _______ Follow @firesidealpha for more highlights of key business and technology conversations.