Simile's Joon Sung Park reveals Simile won its first customers by rerunning a large consulting firm's three-to-six-month study on the opening call and answering in two minutes, and says that's how it won early customers who had been running on gut instinct. "There are so many questions that they are truly relying on their gut decision today. That if they can get some form of evidence to at least directionally guide them in the right path, then they're ready to try it." "And then they very quickly realize that, oh, this is actually an amazing way to interact with a lot of data. This is amazing way to gain evidence that is actually quite accurate." "And one of the ways we actually got some of our first customers was in the first call, they actually had a finding from large consulting companies and they basically queried our system. Hey, if we were to rerun this, what would the system say?" "And we predicted the outcome of studies that took three to six months, but just within two minutes."