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GREG ISENBERG
@gregisenberg
I drop startup ideas daily. Host @startupideaspod. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc
Joined May 2008
995 Following    692K Followers
A friend asked me how to actually build a company that runs on AI agents. I drew him 4 simple diagrams and this is what I told him: For this to work, a few things have to be true. - The humans move up to strategy, taste, and judgment while agents handle the execution. - The whole business becomes readable to agents. Your data, SOPs, pricing, permissions, and decisions all live in one shared context layer. - And you point it at the right work. Repetitive enough for an agent, complex enough that the incumbents never bothered. That's the goldmine. In the old world, the company was the people. They held the knowledge, made the calls, did the work. In this new world, the people become the creatives, the agents become the labor, and the company itself becomes the context layer. That shared brain is the actual company now. The humans and the agents are just plugging into it. Which means the most valuable thing you can build in 2026 is a business so well-documented that an agent can run it. I see it everyday with @MeetLCA. I don't talk about it much publicly, but we've built a SWAT team for building AI-native orgs and AI-native products. The moat is how legible your company is. I drew it all out below.
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