ellis 🍔(@hamburger):insta cofounder @mikeyk on his secret to consumer app hits: 1. there needs to be a new form factor (for ig, the cameraphone)... 2. + a breakout distro mechanism (sharing ig photos to tumblr, fb, twitter -- creating a cycle) then again, he says, not so easy competing with 1

ellis 🍔

@hamburger

Helping founders find their truth / formerly @browsercompany @snapchat @verge @umich

Joined April 2010

3.3K Following 105.1K Followers

ellis 🍔@hamburger

2026.05.14 16:19

insta cofounder @mikeyk on his secret to consumer app hits: 1. there needs to be a new form factor (for ig, the cameraphone)... 2. + a breakout distro mechanism (sharing ig photos to tumblr, fb, twitter -- creating a cycle) then again, he says, not so easy competing with 1