If you ever have someone who's angry with you, whether it's an employee or a customer
The number one thing you should do is wait to speak with them about the issue.
Nothing good ever comes out of trying to solve an issue with an extremely irritated individual
I wish you would wait a night and then give that person a call or text in the morning to catch up.
This will save you hundreds of thousands of dollars.
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I told chatgpt to make the the sloppiest ai roofing ad possible
Did a awesome podcast with @huntercdurham
Definitely check it out.
This is why I LOVE retargeting for home service businesses
Someone finds you on Google
Visits your website
Leaves without calling
Then sees your owner videos, reviews, completed jobs and offers on Facebook and Instagram for the next 2 weeks
Google creates the introduction
Facebook ad Retargeting builds the relationship
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One of the dumbest things you can do as a business owner is get emotional replying to a 1 star review
The response isn’t really for the angry customer
It’s for the next 100 people reading it before deciding whether to call you
Respond like you know they’re watching
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Really loving this google home dashboard
Did a awesome podcast with @huntercdurham
Definitely check it out.
These are actually extremely underrated businesses nobody on here talks about.
They don't need fancy truck wraps because all of their business is B2B
My dad was a subcontractor for one of these companies, making $400,000 to $500,000 a year before they got bought by private equity
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Before appealing a suspended Google Business Profile get your paperwork together
Business registration
DBA if applicable
EIN paperwork
Lease if applicable
Utility bill
Insurance
Licenses
The more legitimate documentation you can provide the easier it is to prove you’re a real business
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One of the dumbest things you can do as a business owner is get emotional replying to a 1 star review
The response isn’t really for the angry customer
It’s for the next 100 people reading it before deciding whether to call you
Respond like you know they’re watching
Show more
Fake reviews are getting easier to spot because the people selling them are LAZY
You’ll see the same 8 accounts reviewing the same 7 businesses across completely different states
Sometimes the reviewer is hitting businesses in the US, Canada and Europe
If you get attacked by fake reviews don’t just report them one by one
Document the PATTERN
That’s what gives Google something to investigate
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Don’t only reverse engineer the competitor ranking #1# for ONE keyword
Find the company that is fucking everywhere:
-Every service
-Every variation
-Maps
-Organic
-Social
-YouTube
THAT is the company you want to study
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Google Ads and Facebook Ads solve two completely different problems
Google captures people already SEARCHING for what you sell
Facebook puts you in front of people before they search
One captures existing demand
The other can build awareness and demand
This is why I don’t look at them as replacements for each other
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I told chatgpt to make the the sloppiest ai roofing ad possible
This is why I LOVE retargeting for home service businesses
Someone finds you on Google
Visits your website
Leaves without calling
Then sees your owner videos, reviews, completed jobs and offers on Facebook and Instagram for the next 2 weeks
Google creates the introduction
Facebook ad Retargeting builds the relationship
Show more
Exact Match Domain with a Exact Match Google Business Profile GOES FUCKING CRAZY
These are actually extremely underrated businesses nobody on here talks about.
They don't need fancy truck wraps because all of their business is B2B
My dad was a subcontractor for one of these companies, making $400,000 to $500,000 a year before they got bought by private equity
Show more
Exact Match Domain with a Exact Match Google Business Profile GOES FUCKING CRAZY
Really loving this google home dashboard
The vast majority of people who built real wealth got there by doing one thing extremely well
Then, once they had the cash, team, systems, and resources, they expanded into other verticals
So if you think you’re going to build serious wealth by owning a painting company, a house cleaning company, and a fence company all at the same time, you’re probably just splitting your attention three ways.
Pick one thing AND GO ALL IN
Take aggressive action toward becoming the best at it
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