Jon Brooks
@jonbrooks
Most housing headlines are wrong.
I break down what’s actually happening in real time.
$3.5B+ sold | 8,500+ units since 2020
60k+ subs on Substack Newsletter
Joined August 2015
271 Following 15.7K Followers
Builders aren’t “holding prices.”
They’re disguising price cuts.
Massive buydowns.
Closing credits.
Hidden incentives.
One builder quietly slashed effective pricing by over $100,000.
