pc(@pcshipp):Please don’t make this mistake in your app Recently, I added a hard paywall because users weren’t buying premium Before that, my app was getting around 30–50 downloads per day, and I used to get 1–2 good ratings daily After adding the hard paywall, everything went worse People started giving 1-star ratings, and around 80% of users began deleting the app All my downloads depend on ASO. I don’t have strong marketing skills When users delete your app quickly, your retention drops instantly. And when retention drops, the App Store / Play Store algorithm reduces your ASO reach Slowly, your app visibility keeps decreasing Hard paywalls work only when you’re running ad campaigns

2026.05.01 14:12

Please don’t make this mistake in your app Recently, I added a hard paywall because users weren’t buying premium Before that, my app was getting around 30–50 downloads per day, and I used to get 1–2 good ratings daily After adding the hard paywall, everything went worse People started giving 1-star ratings, and around 80% of users began deleting the app All my downloads depend on ASO. I don’t have strong marketing skills When users delete your app quickly, your retention drops instantly. And when retention drops, the App Store / Play Store algorithm reduces your ASO reach Slowly, your app visibility keeps decreasing Hard paywalls work only when you’re running ad campaigns

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