~3k Coinbase Loans users were liquidated this week so far on Morpho, with $65M in Bitcoin collateral liquidated, making it the 2nd highest week by users liquidated and 3rd by value since the product launched. Liquidations are a normal and expected part of any DeFi lending product and the numbers here are not abnormal relative to the size of the book (around 4% of total collateral). In DeFi, users interacting with lending protocols generally understand the liquidation mechanic and have accepted it as part of the product design. Nevertheless, the dynamic is different in a consumer crypto lending app. A retail user who deposits cbBTC, borrows stablecoins against it, and gets liquidated during a price drawdown will likely not frame it as a risk they consciously accepted and in many cases, they simply won't come back. This is especially true when the product lacks mechanics that are more UX decisions than protocol ones: a push notification when approaching the liquidation threshold, an automatic collateral top-up option, or a clear in-app warning showing exactly how far the price can move before the position is at risk. For crypto lending to make a real dent in consumer finance, the core design challenge is building the UX/UI rails that adapt a protocol mechanic to what a normal consumer user expects from a financial product