Paying creators to shill your brand and expecting a user base is retarded. We've seen this play out many times. Pay creators > they post > retention is zero > project dies There's only a few thousand people actually left in this space right now, so even in the best case, a tiny handful of them try your game and most never open it again. Some projects have raised way too much that they don't know what to do with it. So they throw it at creators who talk about them for a day and move on straight to the next paid post. Building something people want to come back to instead of buying attention should be their core focus. It's not a marketing problem that users aren't coming, it's a product problem. Fix that or enjoy the two years you'll last before everyone forgets you existed.