your daily reminder that ppl are almost biologically drawn to:
- belonging
- certainty
- status within a tribe
- a charismatic interpreter of reality
- rituals & shared language
- an enemy or out group
- a story that makes suffering meaningful
- the feeling that we know something they don’t
religions, political movements, startups, fandoms, fitness communities, crypto, even certain friend groups can all activate pieces of this same machinery. & some companies are doing it brilliantly well right now.
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