SILKDRIVE, Cross-Cultural Growth Marketing Agency
@silkdrive
We support our clients with cross-cultural insights and
international growth marketing across Europe đĒđēđŦđ§ and East-Asia đ¯đĩđ°đˇđđ°đ¨đŗ
891 Following 542 Followers
European teams keep losing Japan deals in the meeting room. The problem is they walk in thinking the meeting is where the decision gets made. It isn't.
4/ The opening is real and the bottleneck is cultural, not economic. That's the whole case for getting the cross-cultural groundwork right before you pitch. The Netherlands-Japan corridor, and why it works:
Show more
Japan lost three million people in five years. That one fact is quietly reshaping who Japanese companies need to do business with, and most European firms haven't connected the dots yet.
Most intercultural training fails because it teaches etiquette instead of decision-making. The version that works maps where your team's instincts will misread the other side, then rehearses the specific moments: how alignment happens, who speaks, what the silence means.
Show more
