no.mind
@the_no_mind
Unlock mitochondrial energy, hormonal supremacy & peak cognition | The hidden advantage they don’t want you to have ↓ | Ex-Law • Ex-Tech Sales
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Shopify billionaire co-founder & CEO Tobi Lütke — one of the most analytically rigorous founders alive — uses affirmations.
His exact words:
"If you tell yourself or write down something about yourself 100 times, it writes into the neurofrontal cortex at such a deep level that your brain will start reconciling you to that. It just works."
His personal example:
He was terrified of public speaking.
For one week he sat down every day for 10 minutes and wrote: "I love public speaking."
A week later the fear was gone.
"It's not like a placebo. You just actively change your neurofrontal cortex in this moment."
Your brain starts shaping your behavior around the identity you rehearse most.
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