The Rollup(@therollupco ):The companies that stayed in the US and waited for regulatory clarity thought they were being responsible. Arjun Sethi went to Europe first and built across 50 markets for 15 years while the US figured itself out. Those "gray markets" everyone dismissed? That's where global mass adoption actually happened.

The Rollup

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The Rollup@therollupco

2026.05.13 00:07

The companies that stayed in the US and waited for regulatory clarity thought they were being responsible. Arjun Sethi went to Europe first and built across 50 markets for 15 years while the US figured itself out. Those "gray markets" everyone dismissed? That's where global mass adoption actually happened.