Yusuf Mehdi(@yusuf_i_mehdi):Three thumbs up for stepping out of the day-to-day and seeing how the magic happens. Spent the morning giving @dharmann a behind-the-scenes look at the @surface lab. From the acoustic chamber where we fine-tune every experience, to the rigs that test comfort and durability, to the prototype "thumbs" that press a key thousands of times before a device ever ships. Fun morning, great conversation, and a reminder that the products we use every day are built on an extraordinary amount of care and innovation.

Yusuf Mehdi

@yusuf_i_mehdi

EVP and Consumer CMO. Empowering people to harness AI to live better.

Joined March 2009

168 Following 30.1K Followers

Yusuf Mehdi@yusuf_i_mehdi

2026.09.11 00:26

Three thumbs up for stepping out of the day-to-day and seeing how the magic happens. Spent the morning giving @dharmann a behind-the-scenes look at the @surface lab. From the acoustic chamber where we fine-tune every experience, to the rigs that test comfort and durability, to the prototype "thumbs" that press a key thousands of times before a device ever ships. Fun morning, great conversation, and a reminder that the products we use every day are built on an extraordinary amount of care and innovation.