> be low‑budget filmmaker
> shoot tiny thriller called "OBSESSION" for under $1M
> studio suits pat you on the head, say "nice festival piece kid"
> marketing budget = vibes and one decent trailer
> weekend drops, timeline won’t shut up about it
> word of mouth speedruns what $50M ad spend usually does
> theaters start adding late shows like it’s 2017 again
> you wake up, film is about to clear $100M+
> ROI chart looks like a shitcoin that actually rugged the studio in reverse