Shane Parrish(@shaneparrish):“The most valuable asset in any business is distribution.” @RyanSerhant argues: "You can have the greatest product of all time; if no one knows about it and no one buys it, you have an unknown product that does not sell, and that is a bankrupt business." Are you pushing or pulling? "When you buy advertising, you are pushing your message onto people, and that’s a push message, and you have to do that over and over and over and over and over before people pay attention. Social and the power of PR is pull, and so we were able to pull people into our stories day in and day out."

2026.10.21 11:43

“The most valuable asset in any business is distribution.” @RyanSerhant argues: "You can have the greatest product of all time; if no one knows about it and no one buys it, you have an unknown product that does not sell, and that is a bankrupt business." Are you pushing or pulling? "When you buy advertising, you are pushing your message onto people, and that’s a push message, and you have to do that over and over and over and over and over before people pay attention. Social and the power of PR is pull, and so we were able to pull people into our stories day in and day out."

Shane Parrish@shaneparrish

2026.10.13 11:38

My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11 What Is Embarrassment Costing You? 12:28 The 1,000 Minutes a Day Framework 16:26 Why Buyers Resist Your Pitch 20:57 Are You Giving Up Too Soon? 21:39 How to Use Google Alerts to Land Leads 23:21 The Craziest Deal in Serhant History 31:21 How to Handle Ego in Negotiations 33:02 Your Next Move at Rock Bottom 38:56 Why Attention Isn’t Making You Money 43:11 Find Clients Where Nobody Knows You 44:55 Why Strangers Ignore Your Offer 46:51 What Is Success Costing You? 52:03 The Excuse That Costs You Respect