Hey guys! My team is hiring:
Job Title: Marketing Strategy Development Expert
Department: Marketing
Job Overview:
We are seeking a highly analytical and creative Marketing Strategy Development Expert to join our growing team. This role is critical in shaping the brand’s strategic direction through in-depth market research, competitive analysis, and positioning frameworks. The ideal candidate will possess a strong strategic mindset, an eye for branding, and the ability to translate insights into actionable go-to-market strategies.
Key Responsibilities:
- Competitive Intelligence & Benchmarking
Conduct thorough competitor research to identify market trends, positioning strategies, product strengths/weaknesses, and whitespace opportunities.
Regularly update internal teams with strategic insights to inform decision-making.
- Brand Strategy & Market Positioning
Develop and refine the company’s brand architecture and value proposition.
Collaborate with leadership to define and communicate a clear brand narrative that resonates across global markets.
- Market Trend Analysis & Data-Driven Optimization
Monitor macro and industry trends; analyze customer behavior, campaign performance, and market shifts to provide strategic recommendations.
Lead post-mortem analysis of key campaigns and product launches, identifying areas for optimization and growth.
- Product USP Development Support
Work closely with product, business, and content teams to sharpen product messaging and identify compelling unique selling points (USPs).
Translate complex technical features into simple, value-driven language for different audience segments.
- Cross-functional Collaboration
Act as a strategic advisor to product managers, marketing, BD, and design teams to ensure brand consistency and strategic alignment across touchpoints.
Support GTM (go-to-market) planning, customer segmentation, and positioning across product lines.
- Thought Leadership & Strategic Foresight
Identify disruptive trends early and proactively propose strategic pivots or innovation areas.
Create strategic frameworks and executive-level reports to guide marketing investment and resource allocation.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 3–6 years of experience in brand strategy, competitive analysis, or strategic marketing roles (experience in tech, fintech, or crypto industry is a strong advantage).
- Strong analytical skills with experience using data platforms (e.g., Google Analytics, SimilarWeb, Statista, etc.).
- Proven ability to turn insights into actionable strategic initiatives.
- Excellent communication and presentation skills; fluent in English.
- Creative thinker with a structured approach to problem-solving.
- Self-driven, detail-oriented, and comfortable in a fast-paced environment.
Preferred Qualifications:
- Experience in high-growth startups or global marketing teams.
- Familiarity with Web3, crypto, or blockchain ecosystems.
- Experience supporting C-level stakeholders or executive strategy teams.
- Knowledge of positioning frameworks (e.g., Blue Ocean, Brand Pyramid, Value Proposition Canvas).
Show more
🇺🇸 THE WAIT IS ALMOST OVER: TESLA’S SUPERCHARGED DRIVE-IN NEARS OPENING
The 1950s-style Tesla Diner in Los Angeles is finally close to opening.
Superchargers are lit, parking lots paved, and the roller-skating concept teased back in 2018 looks ready to roll.
Construction began in late 2023, but the site now boasts 28–32 stalls—with about 50 more in progress next door.
Code for the diner appeared in January’s app update, and hiring quietly kicked off last August.
No date announced yet, but from the looks of it, burgers and kilowatts are almost on the menu.
Source: Teslarati
Show more