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𝕏 Ads just became agent-native... and this is a very powerful upgrade With the new 𝕏 Ads MCP, you can now connect Grok, Grok Build, Claude Code or other AI agents directly to your 𝕏 Ads account and manage campaigns through normal conversation You can literally ask: “How are my ads performing?” And the agent pulls real campaign data, analyzes the results, and tells you what’s working But it goes much further than analytics The AI can: • Create and manage campaigns • Search interests and locations for targeting • Add or remove targeting • Create ad posts • Promote existing posts • Check campaign performance and reach • Update and activate campaigns There are 23 𝕏 Ads tools available through the MCP And the safety design is actually smart: New campaigns and line items are created PAUSED by default, so the AI cannot start spending money until you explicitly activate them The agent can even chain the entire workflow itself: Your request → account → budget → campaign → targeting → ad This is where advertising is heading Instead of living inside Ads Manager, you just tell your AI what you want to achieve and the agent runs the campaign for you

Grok Bot might be the first tool that lets one non-technical person run an entire business with a team of AI agents. My friend Billy runs his whole newsletter business on Grok Bot agents, and I think we're about to see 100,000+ businesses like his. BEST PRACTICES: 1. The agents run on a shared cloud computer, so running your newsletter, your X, and your receipts all in one place creates context bloat and burns tokens fast. One mission per setup. 2. Start with a Chief of Staff. Give it access to your existing docs (Notion, Slack, Gmail), have it audit the business, then tell you the top three agents to build first to drive revenue. 3. Perfect a task with the Chief of Staff before spinning up a new agent. Have it do the outbound sales once, review it, and only then say "now build a bot that does exactly that." You earn each new hire by proving the task works first. 4. Constraints are the feature. You get a limited number of agents, one thread per bot, like DMs with a teammate. It forces you to stay mission-oriented instead of spinning up a bot for every random idea. 5. You make the decisions, not the agent. Billy's team spent three weeks unable to pick where content should live. At some point you say "we're doing Notion, no more tinkering" and move on. 6. Run week one with no new agents. Build the team, learn to fly the plane, just execute. Week three is when you find the real gaps and expand, someone to man the inbox, someone for the Shopify shop. 7. Then add routines so it works while you sleep. Ask your Chief of Staff what recurring jobs would move the business forward overnight, and it builds the automations that run without you. Thanks to @billyjhowell for sharing the sauce on @startupideaspod (follow for more). Grokbot is really cool. Watch below: