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we are entering one of the best times for individuals to grow social presence and capitalize brand value - and the goal of Yaps has always been to reward such valuable voices. finding the balance between the aim of intended monetization and incidental farming is the trickiest part, and currently Yapper Leaderboard has swayed too far into allowing noise and farming - amplified by the proliferation of AI tools and X’s monetization push altogether, regardless of the existence of Kaito. so improvements and iterations will be a constant part of our roadmap, and I’m excited to announce the introduction of two major things, updates to Yapper Leaderboards, and gKAITO - both live in the coming weeks. Yapper Leaderboards have served as a valuable alternative to the historically opaque and performance-agnostic KOL distribution model. however, over time, certain negative externalities have emerged - namely noise, low-effort content, and an overemphasis on rewards (which is also on us). these dynamics have discouraged some genuinely strong accounts from participating and attracted lower-quality engagement. with all of these in mind, we are introducing a series of changes to the network, including a reputation threshold to all yapper leaderboards - coming live in a few weeks it’s a mechanism we’ve put a lot of consideration into, and it’s very much based on addressing the feedback we see across the timeline, both from Kaito community members and the wider crypto audience (very grateful for both negative and positive constructive feedback and flags). every single creator platform has a minimum threshold for creators to monetize - X requires 5 million impressions over last 3 months - TikTok is 10,000 followers and 100,000 video views - for Youtube it’s 4000 valid watch hours creators need to prove influence and impact prior to monetization, and a large part of this is to ensure equitable distribution, as well as to prevent low effort, low quality content from being able to participate which overall makes the network more attractive to all involved. you’ll be able to see the various elements we’re going to implement based on this in the tweet below. supplementing this, we wanted a way to involve the crypto community more widely in the Kaito ecosystem even if they aren’t more actively able to be involved - and this is through gKAITO. gKAITO represents the five core pillars of a project-community relationship: Thought Leadership, Attention, Participation, Ownership, and Culture. for us, the significance of the gKAITO mechanism is it brings together everyone, both in our ecosystem and the broader crypto space in a unified way. gKAITO then becomes the unified proof of contribution that allows all participants - of different degree - to benefit from the platform’s success in terms of fee sharing, priority access to deals, and more. overall, as we’ve always said in the past - improvements and iterations will be a constant part of our roadmap, especially for something brand new. the reality is, the incentive structure that worked yesterday may no longer work today, and the technology landscape is always changing. but this is exactly how we move the space forward - together. build. iterate. and keep moving.

Announcing some big upcoming improvements to Yapper Leaderboards and the introduction of the gKAITO mechanism. These are built based on feedback we've seen across CT and our community to ensure sustainability, less noise, and improved quality for both users and projects. We’ll be rolling out both the updates, and the gKAITO mechanism over the next few weeks. Updates coming to Yapper Leaderboards: Introducing a reputation threshold across all YLs, measured in Yaps/Smart Followers/CT mindshare to ensure real accounts rank, to prevent AI bots, and to focus more on signal over grinding. - There will still be a dedicated section to highlight consistent, loyal, high-quality contributions across all accounts - More focus will be on growing a genuine audience and presence first as we’ve seen with various initially small accounts, which have grown significantly over time utilizing Kaito - Emphasizing interests and alignment instead of rewards to help both farmers and genuine community members - Restructuring leaderboards from a pre-/post-TGE format into category-based groupings - Building a culture of retroactive, milestone-based, and ROI-driven rewards for better provable results and more focus on genuine interest - Adding public topic leaderboards (eg stablecoin, RWA, ZK, AI) to recognize thought leaders - no direct rewards - just recognition and perks - Implementing an improved global slashing mechanism to combat misinformation, engagement farming, group farming, and low-effort AI slops Introducing the gKAITO mechanism. gKAITO as a mechanism will be built around five core pillars: Thought Leadership, Attention, Participation, Ownership, and Culture. It's designed to recognize meaningful contributions from a diverse set of stakeholders - both the Kaito ecosystem and the broader crypto space. - Thought Leadership: For those who contribute meaningfully to broader crypto conversations (Yaps) and the emerging field of InfoFi. - Attention: For those who bring new audiences to Kaito and actively evangelize the ecosystem. - Participation: For those engaged in the Kaito ecosystem - ecosystem yappers, Capital Launchpad participants, and more. - Ownership: For holders of sKAITO and certain related derivatives - Culture: For Yapybara holders and pfp users, Kaito culture builders, and active community participants gKAITO Utilities - Earn a share of platform fees - Get priority access to deals - Signal alignment with partner projects within the Kaito ecosystem - Access priority features on Kaito We’ll be sharing more details on the gKAITO mechanism as we get closer to its launch - including involvement of onchain alignment too.

Hey guys! My team is hiring: Job Title: Marketing Strategy Development Expert Department: Marketing Job Overview: We are seeking a highly analytical and creative Marketing Strategy Development Expert to join our growing team. This role is critical in shaping the brand’s strategic direction through in-depth market research, competitive analysis, and positioning frameworks. The ideal candidate will possess a strong strategic mindset, an eye for branding, and the ability to translate insights into actionable go-to-market strategies. Key Responsibilities: - Competitive Intelligence & Benchmarking Conduct thorough competitor research to identify market trends, positioning strategies, product strengths/weaknesses, and whitespace opportunities. Regularly update internal teams with strategic insights to inform decision-making. - Brand Strategy & Market Positioning Develop and refine the company’s brand architecture and value proposition. Collaborate with leadership to define and communicate a clear brand narrative that resonates across global markets. - Market Trend Analysis & Data-Driven Optimization Monitor macro and industry trends; analyze customer behavior, campaign performance, and market shifts to provide strategic recommendations. Lead post-mortem analysis of key campaigns and product launches, identifying areas for optimization and growth. - Product USP Development Support Work closely with product, business, and content teams to sharpen product messaging and identify compelling unique selling points (USPs). Translate complex technical features into simple, value-driven language for different audience segments. - Cross-functional Collaboration Act as a strategic advisor to product managers, marketing, BD, and design teams to ensure brand consistency and strategic alignment across touchpoints. Support GTM (go-to-market) planning, customer segmentation, and positioning across product lines. - Thought Leadership & Strategic Foresight Identify disruptive trends early and proactively propose strategic pivots or innovation areas. Create strategic frameworks and executive-level reports to guide marketing investment and resource allocation. Requirements: - Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus. - 3–6 years of experience in brand strategy, competitive analysis, or strategic marketing roles (experience in tech, fintech, or crypto industry is a strong advantage). - Strong analytical skills with experience using data platforms (e.g., Google Analytics, SimilarWeb, Statista, etc.). - Proven ability to turn insights into actionable strategic initiatives. - Excellent communication and presentation skills; fluent in English. - Creative thinker with a structured approach to problem-solving. - Self-driven, detail-oriented, and comfortable in a fast-paced environment. Preferred Qualifications: - Experience in high-growth startups or global marketing teams. - Familiarity with Web3, crypto, or blockchain ecosystems. - Experience supporting C-level stakeholders or executive strategy teams. - Knowledge of positioning frameworks (e.g., Blue Ocean, Brand Pyramid, Value Proposition Canvas).