Closed WON an account last week
That I'd been pursuing since ~2021
This morning I scrolled through every message I sent them over 4 years
I learned absolutely nothing!
There's no silver bullet secret to us winning this account!
We simply kept improving our products & services.
We simply stayed in business.
We simply kept in conversation.
Ultimately, the market and this customer, came to us.
We won by being present and improving consistently.
Loooooong game > short game