When people choose who to work with in B2B, they often look for three things: • Brand • Speed • Quality Healthcare leaders have mastered talking about brand and quality, but they've completely forgotten about speed. As someone who's been in both medicine and technology for years, I know that speed matters in healthcare more than any other industry. When you can get the right patient the right medicine, you can save lives. But instead of moving with urgency, healthcare leaders hide behind "too many stakeholders" and "it's too hard to solve." They act like there's no real consequence to delays. The best healthcare leaders understand that every day you spend in meetings instead of solving problems is another day patients go without the receiving care they need. Speed isn't just a nice-to-have in healthcare. When lives are on the line, it's everything.