💡 Heads up! More PMax updates for controls & reporting. Here are some of the highlights . . . ⚙️More controls: - Campaign-level negative keywords are now rolling out globally. Add up to 100 negative keywords to prevent your ads from showing for certain queries. - Retailers: Opt to apply your brand exclusions to Search inventory only and continue to show Shopping ads for those brand queries. - Optimize for incremental, new higher lifetime value customers: High value new customer mode is now out of beta. Bid more aggressively for users predicted to be high LTV based on similarity to your existing high value customers that you share via Customer Match. - Device targeting for computer, mobile, or tablet traffic and Age-based demographic exclusions are now in beta. 📊Reporting updates: - Segment & download asset group reports by device, time and more – now available globally. - Search terms insights: See whether queries are coming from PMax keywordless targeting or from search themes (which are now out of beta) to help you understand if search themes you’ve selected are helping drive incremental traffic. And more …. For the full rundown, check out https://t.co/XAteGbsNdi