The interesting theme from the Jony Ive interview was that product developers should be less focused on metrics and instead infuse their values in the products. Indirectly, this was a jab at frameworks used in the development of social products—or essentially: how Facebook is run. But the thing that Apple has never done exceptionally well is social. This is because they are actually serving the wrong “customer” when they build social features: Instead of the user, they need to be squarely focused on building for the benefit of the network. And those solutions usually can’t be inferred by empathy, but rather numbers. On the surface, some decisions can look outright user-hostile. For example, urging users to import contacts or follow people. But for the incremental burden it puts on the user, it yields 100x value to the collective network. You can certainly infuse your values into social products and be less metric focused, but those values should be closer to that of a communist dictator vs. empathetic therapist.