BrandAI(@Brand):Although research by Oxford scholar Dr. Haisen Ding shows that high ESG scores can significantly improve brand value and stock price, Wall Street’s once-vocal promotion of #ESG has shifted to strategic silence, a trend widely referred to as "Green-hushing." Rather than abandoning sustainability, institutional investors and corporate leaders are recalibrating their approach in response to a complex macroeconomic and political landscape. London-based ESG rating agency @iTrustRating attributes this shift to growing regulatory scrutiny, political backlash, and a pivot toward integrating sustainability metrics directly into core financial risk management.

2026.08.07 05:32

Although research by Oxford scholar Dr. Haisen Ding shows that high ESG scores can significantly improve brand value and stock price, Wall Street’s once-vocal promotion of #ESG# has shifted to strategic silence, a trend widely referred to as "Green-hushing." Rather than abandoning sustainability, institutional investors and corporate leaders are recalibrating their approach in response to a complex macroeconomic and political landscape. London-based ESG rating agency @iTrustRating attributes this shift to growing regulatory scrutiny, political backlash, and a pivot toward integrating sustainability metrics directly into core financial risk management.

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