CBT News(@CarBizToday):Going into Labor Day weekend, there’s an opportunity for dealers to turn increased vehicle usage into sales and service conversations. John Fitzpatrick, CEO of Force Marketing, discusses how Americans are expected to drive more over the holiday weekend. Hence, this notion alone gives dealers a big reason to engage with customers before and after their trips; especially, a consumer who spends several days driving an older vehicle may begin thinking differently about replacing it. Having joined us on today’s CBT Live, John Fitzpatrick went over what his team is seeing across more than 1,500 dealerships, the Labor Day opportunity and rapidly changing role of AI in dealership marketing.

2026.08.28 20:19

Going into Labor Day weekend, there’s an opportunity for dealers to turn increased vehicle usage into sales and service conversations. John Fitzpatrick, CEO of Force Marketing, discusses how Americans are expected to drive more over the holiday weekend. Hence, this notion alone gives dealers a big reason to engage with customers before and after their trips; especially, a consumer who spends several days driving an older vehicle may begin thinking differently about replacing it. Having joined us on today’s CBT Live, John Fitzpatrick went over what his team is seeing across more than 1,500 dealerships, the Labor Day opportunity and rapidly changing role of AI in dealership marketing.

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