Cern Basher(@CernBasher):Yes, "access to the customer" is the key phrase. Elon has said the deal failed because Delta wanted passengers to go through its own Delta Sync branded portal/login (which would let the airline control the experience, loyalty funnel, and presentation). SpaceX requires Starlink Wi-Fi to work seamlessly with no “annoying portal,” “as though you were at home.” Elon also said that Delta “wanted to make it painful, difficult and expensive for their customers.” So that's what "access to the customer" really means.

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Cern Basher@CernBasher

2026.10.10 13:34

Yes, "access to the customer" is the key phrase. Elon has said the deal failed because Delta wanted passengers to go through its own Delta Sync branded portal/login (which would let the airline control the experience, loyalty funnel, and presentation). SpaceX requires Starlink Wi-Fi to work seamlessly with no “annoying portal,” “as though you were at home.” Elon also said that Delta “wanted to make it painful, difficult and expensive for their customers.” So that's what "access to the customer" really means.

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