Collin Rugg(@CollinRugg):Arizona State University is now offering a 'Content Creation' major for students wanting to become social media influencers. Students in the program will learn how to "market themselves." "The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy," ASU's website says. "Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding." Yikes.

2026.07.24 21:40

Arizona State University is now offering a 'Content Creation' major for students wanting to become social media influencers. Students in the program will learn how to "market themselves." "The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy," ASU's website says. "Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding." Yikes.

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