Google Flow(@FlowbyGoogle):Welcome back to The Small Brief. 🎬 Today, we're catching a look inside the creative process of Jayanta Jenkins, Head of Creative Studio at Thumbtack. Jayanta chose to spotlight ARCHANGELS, an organization supporting caregivers, a role he knows firsthand. Using Google Flow, he built his film around the phrase "See Yourself." Thanks Jayanta for the partnership. Jayanta created a poignant visual metaphor of a mirror, where the protagonist sees the reflections of everyone they care for before finally seeing themselves. When asked about his creative process and Google Flow, Jayanta said, “Flow pushed the craft further and faster, but human judgement made the final calls.”

2026.08.20 15:06

Welcome back to The Small Brief. 🎬 Today, we're catching a look inside the creative process of Jayanta Jenkins, Head of Creative Studio at Thumbtack. Jayanta chose to spotlight ARCHANGELS, an organization supporting caregivers, a role he knows firsthand. Using Google Flow, he built his film around the phrase "See Yourself." Thanks Jayanta for the partnership. Jayanta created a poignant visual metaphor of a mirror, where the protagonist sees the reflections of everyone they care for before finally seeing themselves. When asked about his creative process and Google Flow, Jayanta said, “Flow pushed the craft further and faster, but human judgement made the final calls.”

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