Real-time data used to be a hard sell. I can't tell you the number of times from 2023-2025 that someone told me on a sales call that "hourly latency is completely fine for us, we don't need real time". Before last October, latency barely came up when teams reached out to us at @artie_labs. They wanted to replace tools that were unreliable and kept breaking. In the last 12 months, about one in five have reached out because hours-old data isn’t good enough anymore. What changed is what the data is used for. When the main consumer was a dashboard someone checked every morning, a nightly batch did the job. Now teams are feeding data into products, models, and agentic workflows that act on changes as they happen. Stale data there means a wrong decision, made automatically, at scale. The world is changing incredibly quickly right now. Exciting times!