Xbox is becoming almost entirely digital when it comes to game purchases.
According to Circana data for the U.S., Xbox games have accounted for just over 4% of all new physical game sales in 2026 so far.
For comparison:
>Nintendo: 63%
>PlayStation: 32%
>Xbox: just over 4%
The numbers cover physical game sales, not total game sales, so they don’t mean Xbox only has 4% of the overall software market.
PlayStation still represents nearly a third of physical game sales in the U.S.