the best products win by abstracting chain/ecosystem boundaries away from the user experience
we've seen it with phantom giving solana users access to hyperliquid perps
coinbase made millions of base and solana tokens tradable in its app and kraken recently did the same for 2,500+ solana tokens
instead of trying to build every vertical in-house, they focus on maintaining and growing their distribution by giving users access to the best execution
the goal is always the same imo: reduce the distance between user intent and execution
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