I’m too old for Tik Tok. But old enough to recognize when our industry is experience a permanent change in how brands are built. That’s why I am excited to announce CTCs first acquisition since our partnership with Acacia. TBAR partners is now an official part of the collective. The agency that built the Tik Tok shops playbook for brands like: Gruns, Ridge, HexClad, David Protein, Vitacoco, Create and more. @TylerBrechbiel and @alexrudolphh are everything you could want in a team leading this channel. All the way down to the broccoli hair. Together we are going to be able to reimagine how brands approach building their digital enterprise around one cohesive plan and measurement system to drive predictable profitable growth everywhere they sell. And while the 21 year old version of me they created for the announcement graphic doesn’t exist, our powers compliment each other in ways that will benefit brands tremendously. The new world is built around a single strategy tying together your entire Digital Enterprise. No silos. No competing internal teams. One unified plan for profit.