The Transcript(@TheTranscript_):$COST Costco CEO Ron Vachris: Younger members are becoming a materially larger part of the membership base. “Our member base under 40 has grown nearly 60% since COVID, increasing our total penetration of members under 40 to more than 1/4 of our total base....While these younger members start out spending a little less with us, over time, they grow into higher spending members

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2026.10.03 23:00

$COST Costco CEO Ron Vachris: Younger members are becoming a materially larger part of the membership base. “Our member base under 40 has grown nearly 60% since COVID, increasing our total penetration of members under 40 to more than 1/4 of our total base....While these younger members start out spending a little less with us, over time, they grow into higher spending members

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