Lulu (@lulumeservey) is the best in the world at what she does. She’s the go-to comms strategist for Silicon Valley and many of the top founders in tech trust her. She’s an advocate for going direct, has built a singular career and shares everything she’s learned. 0:00 From China to America 2:08 Learning to Read the Room 6:18 Building a Movement 7:30 Learning Comms by Doing 10:50 Anduril as an Insurgent 15:07 The Power of a Manifesto 18:47 Go Direct 26:45 Conviction Over Charisma 31:30 Why Rostra Exists 33:23 How AI Leaders Lose Trust 40:40 Tell a Better Story 47:55 Do Things That Can't Be Faked 50:55 The Return to Beauty 57:11 Originality Over Templates 1:04:02 Do What Only You Can Do 1:07:14 The Jetsons Rule 1:10:41 Trust Yourself 1:12:29 Why Humans Crave Stories Includes paid partnerships.