Gary Black(@garyblack00):$AAPL ‘s annual new product event — titled “Surprise and Shine” — is tomorrow, Wed, Sept 9, 2026, at 10:00 a.m. PT / 1:00 p.m. ET. It will be streamed live from the Steve Jobs Theater at Apple Park on https://t.co/Z8HeN5KCzH, the Apple TV app, and YouTube. The event is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s first foldable iPhone (rumored as iPhone Ultra), new Apple Watch models, and possibly AirPods. It’s also the first major product launch under new CEO John Ternus.

Gary Black

@garyblack00

Managing Partner, The Future Fund LLC, SEC registered investment adviser. CEO/CIO/PM. Disclosure:

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Gary Black@garyblack00

2026.09.08 09:44

$AAPL ‘s annual new product event — titled “Surprise and Shine” — is tomorrow, Wed, Sept 9, 2026, at 10:00 a.m. PT / 1:00 p.m. ET. It will be streamed live from the Steve Jobs Theater at Apple Park on the Apple TV app, and YouTube. The event is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s first foldable iPhone (rumored as iPhone Ultra), new Apple Watch models, and possibly AirPods. It’s also the first major product launch under new CEO John Ternus.

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