Ben Thompson says the real money in AI is being made by Meta, not OpenAI or Anthropic "The biggest impact of the models, the biggest monetization right now is probably not in Anthropic or OpenAI. It's the incremental gain that is happening for Google and Meta." "They can actually validate their image creation and their text creation in a way no one else can. Their validation is the ad marketplace, like running a gazillion A/B tests to see what works. Most ads don't convert.” "What do LLMs do? LLMs predict. We're going to move to this world where Meta is going to look at people and say, this person probably wants to see this next. And they're going to go find that thing and show it to them." "The potential upside in terms of just showing people better ads that are more relevant to them, they only need to increase like a few percentage points for the returns to be billions and billions of dollars. This alone is worth them investing in being on the leading edge." "This is why advertising is great. And Meta's advertising in particular is awesome. I get frustrated that Meta doesn't talk about that. Mark Zuckerberg has never really talked about the societal benefits of advertising except in passing in 20 years."