Mint(@livemint):Where should an Indian brand start when going global? In this episode of India for the World series by Mint in collaboration with @BCG, Abheek Singhi, Managing Director & Senior Partner, BCG joins Saugata Gupta, MD & CEO, @MaricoLimited, and Soumya Gupta, Mint, to break it down into a simple 3-part playbook: build a differentiated idea, create emotional resonance, and scale globally with local relevance. Watch the full conversation to uncover what it really takes to win on the world stage: https://t.co/pjOkyoOmx1 #IndiaForTheWorld #IFTW #LeadershipPodcast #BrandBuilding

2026.04.15 08:24

Where should an Indian brand start when going global? In this episode of India for the World series by Mint in collaboration with @BCG, Abheek Singhi, Managing Director & Senior Partner, BCG joins Saugata Gupta, MD & CEO, @MaricoLimited, and Soumya Gupta, Mint, to break it down into a simple 3-part playbook: build a differentiated idea, create emotional resonance, and scale globally with local relevance. Watch the full conversation to uncover what it really takes to win on the world stage: #IndiaForTheWorld# #IFTW# #LeadershipPodcast# #BrandBuilding#

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