OK Go(@okgo):The Here It Goes Again music video turns 20 today. After 17 takes and several twisted ankles, we uploaded it to a weird new website called “YouTube,” and being in the world (or at least being in OK Go) was never the same again. Since then, LEGO, the Simpsons, marching bands, Broadway shows, and every talent show worth its name has joined us in celebrating the joys of dancing with gym equipment, and OK Go went from being a rock band to being…. OK Go. We’re pretty happy about how it all turned out. Much love to our co-director, Damian’s sister and life-long co-conspirator @bigbadtrish. We’ll be posting a bit about the music video and our VMAs performance in the next few weeks. Here 2006 goes again.

2026.07.31 18:28

The Here It Goes Again music video turns 20 today. After 17 takes and several twisted ankles, we uploaded it to a weird new website called “YouTube,” and being in the world (or at least being in OK Go) was never the same again. Since then, LEGO, the Simpsons, marching bands, Broadway shows, and every talent show worth its name has joined us in celebrating the joys of dancing with gym equipment, and OK Go went from being a rock band to being…. OK Go. We’re pretty happy about how it all turned out. Much love to our co-director, Damian’s sister and life-long co-conspirator @bigbadtrish. We’ll be posting a bit about the music video and our VMAs performance in the next few weeks. Here 2006 goes again.

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