Sherif Mansour(@sherifmansour):There’s a popular narrative right now that AI is merging Product Manager, Design, and Engineering into a single "AI Builder" role. While that’s a superpower in a tiny startup or a small and highly independent team, I think it’s the wrong conclusion for most of folks in larger organisations. Instead of roles merging into one blob, I’m seeing something different: The circles are expanding. Think about it. If AI is effectively doubling your engineering team’s output - you’ve gone from 1,000 engineers to the throughput of 2,000 - what do you need more of? More code? Or clearer direction on what to build and why? A post on what we've learnt about this topic and how I think about it: 🗺️ Why "directing" is higher leverage than "building" in larger teams and orgs. 🔵 The "Expanding Circles" mental model. 👩🏽‍💻 Why "Product Engineers" are the original AI builders. Full post:

2026.06.11 07:01

There’s a popular narrative right now that AI is merging Product Manager, Design, and Engineering into a single "AI Builder" role. While that’s a superpower in a tiny startup or a small and highly independent team, I think it’s the wrong conclusion for most of folks in larger organisations. Instead of roles merging into one blob, I’m seeing something different: The circles are expanding. Think about it. If AI is effectively doubling your engineering team’s output - you’ve gone from 1,000 engineers to the throughput of 2,000 - what do you need more of? More code? Or clearer direction on what to build and why? A post on what we've learnt about this topic and how I think about it: 🗺️ Why "directing" is higher leverage than "building" in larger teams and orgs. 🔵 The "Expanding Circles" mental model. 👩🏽‍💻 Why "Product Engineers" are the original AI builders. Full post:

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