Most people think running ads means picking the right audience in a settings panel.
It doesn't. Not anymore.
We tested this. $500. 7 AI video ads. Exact same settings.
One ad got 54% of all signups.
The only difference: the bag of vitamin gummies in the AI creator's hand.
78% of that ad's signups were health and wellness brand owners.
They stopped because they saw their own product in the creative.
The algorithm doesn't reward the best settings. It rewards the best creative.
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