Vitalii Dodonov(@vitaliidodonov):Stan Store took $4.2M and years to reach profitability. When we launched our next two products, we rushed to make them profitable in month one. Both hit an ARR ceiling almost immediately because charging too early choked the word-of-mouth flywheel before anyone built a habit. Now we keep the free tier wide open until users return 4 out of 7 days, even if running negative margins makes our finance spreadsheets look terrifying.

2026.09.02 03:59

Stan Store took $4.2M and years to reach profitability. When we launched our next two products, we rushed to make them profitable in month one. Both hit an ARR ceiling almost immediately because charging too early choked the word-of-mouth flywheel before anyone built a habit. Now we keep the free tier wide open until users return 4 out of 7 days, even if running negative margins makes our finance spreadsheets look terrifying.

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