Will Nelson(@willnelsoncoach):“Why would a 25-year-old pay me money? They don’t have money.” I had a coaching call today with a 23-year-old coach who believed this about his own market. So I asked him: “Then why did you pay me?” Silence. Because the problem wasn’t that 25-year-olds don’t have money. He just didn’t believe he was worth paying. Meanwhile, he paid me $1,000 for 30 minutes of my time. And that one realization alone was worth every penny. Stop projecting your own limiting beliefs onto your clients. Your market isn’t broke. You might just be underestimating your value.

2026.09.16 02:00

“Why would a 25-year-old pay me money? They don’t have money.” I had a coaching call today with a 23-year-old coach who believed this about his own market. So I asked him: “Then why did you pay me?” Silence. Because the problem wasn’t that 25-year-olds don’t have money. He just didn’t believe he was worth paying. Meanwhile, he paid me $1,000 for 30 minutes of my time. And that one realization alone was worth every penny. Stop projecting your own limiting beliefs onto your clients. Your market isn’t broke. You might just be underestimating your value.

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