在推特上做推广真的没有价值了吗?
如果项目方只是简单砸钱,或者找外部 Agency 做投放,找一批数据光鲜的 KOL 来推广,最后结果一定不及预期。
做市场营销不是简单砸钱,它一定是一个长期的试错过程和筛选过程。
比如在推特上投放,一定要对这个社区、这个平台非常熟悉才行,这样才能真正筛选出那些有价值、有影响力,甚至能够带量的 KOL。
我们Predict的市场团队基本都是深度浸润在推特上,甚至我们自己也做账号,有一些粉丝和影响力。
@predictdotfun
也因此,我们可以深刻领悟到推特上的KOL群体目前到底是什么情况,以及到底怎么开展工作。
我们通过头部KOL、腰部KOL、尾部KOL分层运营进行投放,在预测市场赛道聚集了一批有声量、有影响力的 KOL,目前看带来的 ROI 其实非常高。
所以项目方在做各类渠道投放的时候,发现发了钱却没有带来效果,那大概率是因为做广告投放的时候没有认真去试错和筛选。
另外,也不用抨击推特现在没有投放价值,毫无疑问,推特依旧是币圈用户最聚集的平台!
最典型的就是我们 Predict 的生态项目 Apein,短短上线三天,社群就有上千人,这些用户也都是从推特直接引流过来的,这也可以看到推特平台所蕴含的潜力。
因此项目方们一定要抓住推特这个确定性的渠道!
只有先跑通了一个渠道,依托这个渠道作为支点和锚点,逐步向其他渠道拓展,最终的效果才会事半功倍。
Crypto Twitter KOLs are a fucking scam. And we have the numbers to prove why.
We hired 200+ KOLs with 10M+ combined followers. Every single one had a 400+ Sorsa score and 100+ Smart Followers. Most had 1,000+ Sorsa.
200+ KOLs posted twice each.
Our result? 280 NFTs sold at $5.
Now let’s talk about this circus.
Fake views. Fake likes. AI-generated replies that don’t even understand what the project does. The same fucking accounts liking and replying to each other in engagement groups, recycling engagement and pretending they’re influential.
You have 200K followers but can’t prove you have actual buyers. You’re scared of referral deals because deep down you know nobody will click your links, buy anything or convert.
YOU HAVE BOTTED FOLLOWERS, NOT INFLUENCE.
And the funniest part? You genuinely think you’re marketing professionals. You’re a bunch of engagement farmers playing influencer, selling fake numbers to projects and calling it a career.
Our team tested this firsthand. We were ready to pay for influence, but got fucking nothing.
And you wonder why CT is dying? Why projects are cutting deals? Why marketing teams are moving to TikTok and Instagram?
BECAUSE NOBODY WANTS TO PAY FOR YOUR BULLSHIT ANYMORE.
Honestly, go work at McDonald’s. At least you’ll serve people something useful instead of selling projects fake engagement and pretending to be important.
200+ KOLs. 10M+ followers. 280 NFTs sold.
That’s your fucking influence.
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