CNBC(@CNBC):During opening weekend, Imax CEO Richard Gelfond reported that an average screen equipped for 70 mm brought in a “massive” box-office haul of $153,000. Imax 70 mm screenings of “The Odyssey” will run for months, Gelfond said. But Imax can’t quickly multiply screening counts to meet the surge of interest. That’s because only a small share of total Imax theaters are big enough and equipped with the high-cost machinery necessary to project the gigantic rolls of 70 mm film. Imax lists 25 theaters across the U.S. and an additional 16 internationally with its 70 mm presentations of “The Odyssey.” Read more:

2026.07.28 00:00

During opening weekend, Imax CEO Richard Gelfond reported that an average screen equipped for 70 mm brought in a “massive” box-office haul of $153,000. Imax 70 mm screenings of “The Odyssey” will run for months, Gelfond said. But Imax can’t quickly multiply screening counts to meet the surge of interest. That’s because only a small share of total Imax theaters are big enough and equipped with the high-cost machinery necessary to project the gigantic rolls of 70 mm film. Imax lists 25 theaters across the U.S. and an additional 16 internationally with its 70 mm presentations of “The Odyssey.” Read more: