Back in Oct 2024, SoFi partnered with PrimaryBid to launch DSP2.0, an advanced Directed Share Platform (DSP) that offers a modern and streamlined approach to equity program management for companies looking to raise capital in the U.S.
DSPs allow companies to allocate a portion of their share offerings to specific individuals or groups, such as employees or customers.
Now today, reports say $SOFI is acquiring most of PrimaryBid’s assets.
Looks like the initial partnership was well received.
I can't help but think this offering fits well with Big Business Banking or another offering for SoFi Technologies Solutions.
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