Retail investors pick strike prices completely wrong. They look at delta... 0.32 delta. 32% chance it goes in the money. "I'll take those odds." Here is the HUGE problem... Delta does not factor in: EPS growth rate. Revenue trajectory. Whether the company has a moat. Whether the market is a bubble. Whether the Fed is about to hike. It factors in 4 things and calls it a "probability" but excludes so much of the true needle mover stuff... Here is how I pick strike prices. Market/stock is cheap. Moat/pricing power/competitive advantage/good valuation. I sell puts 10% below an already undervalued price. I go 1 year+ out & give EPS time to grow and valuation to re rate higher. Portfolio secured put wins again.