Michael Bloomberg carried four drinks to Merrill Lynch for nearly a year. They still almost rejected him.
Two coffees and two teas, one of each with milk.
He'd walk into their offices at 6:30 or 7 a.m.
“I only drink tea.”
“Ah, I have tea for you.”
Pause at 1:21. Nearly a year in, they were about to turn him down. Listen to the terms he proposes.
Before your next pitch, give the buyer a way to try it without being locked in.