I flew my sales director to Dallas with a few hours' notice. No meetings booked. Just a hunch. I was at VidSummit, looking at all the big sponsors we've never been able to land for Social Media Marketing World. And I thought, if I want the big brands, and they're here, I may as well get Emily out here. So I called her. Less than 48 hours later we're sitting on a couch, freaking exhausted. I asked her how many sponsors she spoke to. "I probably spoke to all of them. Or at least 25 different companies." How does she do it? "I do a lot of research. I understand the industry. And I'm also very well connected." People pull up her LinkedIn and find they know 42 of the same people. Even I got a little door to open. I was kind to a couple of people at the Canon booth. When I came back, they recognized my face. Then I asked the real question. What's the likelihood we get at least one sponsor out of this? "Oh, definitely more than one sponsor." While I'm trying to get 3,000 people to my conference, I'm also chasing the sponsors we've never had. Do you think the trip was wise? Reply "Yes" or tell me what you'd have done instead 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #EventMarketing# #Sponsorship#